Industry Insight – Sweet Hollywood

29 May, 2017

[vc_row][vc_column][vc_single_image image=”612″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We have decided to write a blog based on some of the finest wedding suppliers in the Industry. Week 1 of Industry insights is based on the luxury cake company – Sweet Hollywood. Sweet Hollywood is well known for its amazing cakes. They have built a name for themselves as being one of the finest cake companies within the industry. We managed to get up close and get an exclusive interview with the founders of the company.

Ø Sweet Hollywood is known for its extravagant cakes and design, what inspired your style?

Sweet Hollywood is a unique bespoke cake company based in London and founded by our creative directors and husband & wife duo Pardeep Gill & Renu Kaur Gill. Having a passion for food, events, fashion and photography our cakes take inspiration from this and our love for baking is captured within every slice.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_single_image image=”613″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Ø What made you want to start a cake business?

We both were always involved in various projects and businesses as well as holding down full time jobs.  In March 2013 we tied the knot and decided we would really like to work on a joint venture. As a couple we thought it was important that we focused on one project we could both work on and give it our all to make it a success.  Coming from a family of food and cake lovers was something my wife Renu created for friends and family and always receiving raving reviews. With my husband Pardeep’s background of sales and marketing we looked at all the options and decided to focus on Luxury Wedding Cakes. 
 In our second year of business we were nominated amongst the top four wedding cake designers on an international level out of 20,000 entries by Cake Masters Magazine. This further assured us that this was the right path for us and the business has been received really well in the cake world as well as by newly weds alike.

Ø Talk us through your favourite cake?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_single_image image=”614″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our clients Raj & Shermila wanted something spectacular for their breathtaking South Indian wedding reception. Raj had his heart set on a hanging wedding cake and knew that we were the company that could deliver on their vision. With the clients requirements in mind we wanted to create one of our biggest wedding cakes to date with a size that is sometimes only seen in overseas luxury weddings in the states and Dubai. The Grand Room at the Grosvenor House, Park Lane is one of the biggest wedding reception rooms in the whole of Europe and we knew that the venue could handle an equally grand wedding cake for our Skyfall Wedding Cake experience. Whilst size was important we did not want to loose out on the detailing. Different sized tiers were used to add depth to the tall wedding cake. Furthermore this unique wedding cake featured a stunning statement tier with the clients wedding date in roman numerals, shimmering gold sequence tiers, pearl and beautiful contrasting sugar detailing and a few individually placed handmade flowers to soften up the whole presentation. The Skyfall presentation was displayed on a custom made cake table and The Sweet Hollywood mark was embossed underneath the table to beautifully finish of the whole look. Furthermore the cake table was filled with beautiful fresh flowers, which again really softened the large wedding cake and complimented the colour scheme. To add to the drama and mystery of Skyfall, the bespoke wedding cake was elevated within a gold frame so no one could see the wedding cake from the balcony of Grosvenor House. Once guests were seated and the bride and groom were ready, the guests were asked to simply point their focus towards the dance floor. Our bride and groom were upstanding to a round of applause and then the Skyfall wedding cake slowly came down for the reveal. The room erupted with a great big cheer as the cake made an entrance of it’s own. With the client’s requirements in mind we created a beautiful eggless wedding cake that not only looked superb but also tasted delicious.

Ø Have you made cakes for any celebrities?

With some of our high profile clients asking us to sign confidentiality agreements, unfortunately we cannot name all of them. However, we have created cakes for the Chelsea football agent John Shittu, Nigerian Socialite Vivian Chioloji as well as for singers and band members connected to Adele, Leona Lewis, Professor Green, Duke Dumont and Jessie J to name a few.

Ø If you could describe your style of cake with a song, what song would it be and why?

Now that is a difficult one to answer, as we like to think our style is quite versatile. However from the top of our heads we’d say, Play Hard by David Guetta! The main chorus goes into work hard play hard, work hard play hard. Whilst we probably don’t get as much time to play in terms of relaxing, we definitely do work hard to make a success of our business and play hard by having fun creating and thinking up unique concepts and creations.  Sweet Hollywood is renown for creating it’s own unique wedding cake designs and concepts and hold upmost respect for other cake makers and their designs.  Anyone can follow the crowd however coming up with unique and fresh ideas or even making them your own is what will always set you apart from the rest. With that in mind we work hard and play with different concepts and ideas to push the boundaries of Luxury wedding cakes.[/vc_column_text][/vc_column][/vc_row]